Here's a very interesting article about what the NFL is doing to promote itself.
The cameras used to produce the striking images in this campaign are made in the USA by Vision Research -- one of my clients. The cameras have been used in the past two Super Bowls by the CBS (Giants win over New England) and the FOX (Steelers last year) production crews -- with amazing success. The ultra slo-mo of the Giants' David Tyree catch replay was called "the most replayed highlight of the year" by ESPN. And if you remember last year, two different scoring plays were ruled on by slo-mo from Vision Research Phantom HD cameras.
The military routinely uses a series of Vision Research cameras, sometimes shooting 1.4 MILLION FRAMES PER SECOND to record and analyze weapons systems.
To see some astounding non-sports footage, go to www.visionresearch.com, and click on GALLERY at the top.