Public Relations News and Views

Tuesday, August 2, 2011

Hospital Advertising Doesn't Work

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An article in the July 29 issue of Crain’s HealthPulse , aptly titled “It’s an Ad, Ad, Ad, Ad World for Local Hospitals” references a report...
Monday, July 11, 2011

The More Things Change...

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In my last post, I not only quoted the philosopher Ferris Bueller, I talked about how much things have changed in public relations over the ...
Wednesday, June 15, 2011

Life Moves Pretty Fast

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One of the great modern-day philosophers, Ferris Bueller twice said (at the beginning and at the end of the iconic 1986 movie , so it must b...
Wednesday, May 18, 2011

Better Bosses Want Their Employees to Fail

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It may sound counter-intuitive, but better bosses actually want their employees to fail. Ok, maybe I’d better define “failure” before we go...
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Friday, February 18, 2011

Better Employee Engagement Leads to Greater Revenue for Hospitals

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The 2010 Hospital Pulse Report: Employee and Nurse Perspectives on American Health Care was recently released by Press Ganey Associates, an...
Friday, January 14, 2011

Communicating in a Crisis -- Choose Wisely

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We do a fair amount of crisis management work for our healthcare and consumer products clients. You never know when a crisis is going to hit...
Thursday, October 7, 2010

Take Proactive Steps to Ensure YOUR Brand is the One You Want!

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When speaking to many marketing people on the subject of branding, I often hear an exasperated response along the lines of, “We don’t do any...
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