And the Gold Medal Goes to...

Well, maybe our client Vision Research won't be on the medal stand in Vancouver, but their technology will be helping American Olympians and the American viewing public to better understand just what goes into a winning performance.

NBC, which is covering the Olympics, has enlisted the Vision Research ultra-high-speed Phantom camera to "slow down" the action of Olympic athletes, giving them and their coaches information that can lead to a winning edge.

At the same time, the television viewing public gets to see amazing details and things that give a far greater appreciation to the physics of sport.

Check out this report (click here) from Lester Holt on the TODAY Show, breaking down how US Olympian Julie Chu generates so much velocity to her slap shot.

Vision Research cameras serve a wealth of important functions, slowing down even the fastest motion to allow the analysis of motion that is far too fast for the human eye, and even beyond the capabilities of traditional film and video cameras.

I don't know about you, but I think this stuff is REALLY cool! For a gallery of ultra-high-speed video shot with Vision Research cameras, click here.

Amazing Game!

If you watched the Super Bowl (who doesn't?), you were treated to one of the best post-season games EVER. This game had everything -- including a touchdown that was OVERTURNED because of the watchful eye of an ultra-high-speed digital camera, that just happens to be manufactured by Vision Research of Wayne, New Jersey. (Disclosure: Vision Research is a client of my firm.)

NBC utilized three of Vision Research's ultra high speed Phantom digital cameras to capture the game -- and to provide definitive footage for several reviewable calls throughout the night.

I love this kind of technology, and I love being involved with brands that truly stand out and set the pace in their respective fields.

Congratulations to the Steelers AND to Vision Research!