Monday, December 29, 2008

Rules of Engagement

Another note on Social Media...

The first rule of social media seems to be that there are no definitive rules. That said, there are a few things that I think you should keep in mind:

1. Commercial interaction HAS to be done on the public's terms. This is completely different than the way most companies are used to promoting themselves -- obtrusively injecting themselves into your life at all times of the day and night. If you manage a company, a brand or a product, take heed and tread lightly.

2. You don't need to say something that is important every time. But you ought to say things that have some value or merit, if only to allow others a peek inside of you (or your company, product or brand).

3. Remember that written words on this "Internet thing" could very well linger until the end of time as we know it. Choose them wisely.

4. Don't meet (or fight) negativity with negativity.

5. And a corollary rule to #4 - refrain from name calling.

Let me know if you have any insights to add.

Friday, December 19, 2008

You are NOT too old for Facebook

As I see it, you have two choices:

You can bemoan the sorry state of affairs in this modern world, or you can stick your toe in the water first, then slide your entire foot in, get used to the temperature a bit, take a deep breath, and JUMP!

I'm talking about social media in general, and Facebook in particular.

I'll admit that I am no Facebook Einstein. In fact, when my kids saw that I'd signed up and posted a Facebook page about a year ago, they laughed that I only had 10 or so friends in the beginning ("You're not very popular, Dad!").

But the point is, I took the deep breath and jumped.

Has it been a business panacea? Hardly. But I have used it for business, and (to my surprise and pleasure) have reconnected with some old, dear high school friends.

So my advice is, you are not too old. Go ahead, log on and sign up. And be sure to send me a friend request!