"I sense that the short-sightedness of old has been replaced by a new recognition that a reputation — the most prized asset of all in the long run — cannot be turned on and off with the flick of a budget, and can only be protected by the one specialist who knows how to achieve sustainability."
Sure times are tough. But if you want to be ready to blast out of the gate when the inevitable economic revival comes, make sure you keep your good reputation intact. And remember the words of Warren Buffet who once famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."