Wednesday, November 19, 2008

'Nuff Said

Writing in the 10th Anniversary issue of PRWeek, Charlotte R Otto, the global external relations officer of Procter & Gamble had this to say:

"On virtually all of our brands at P&G, and at many other companies, PR is now a regular source of big ideas that can become the inspiration for broader holistic marketing programs. And these programs are consistently top marketing ROI contributors."

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