Wednesday, January 28, 2009

The Newspaper Project

I am an unabashed fan of newspapers. I love just about everything about them. For that reason, I am thrilled that the newspaper industry has banded together to form The Newspaper Project, an online resource and discussion site about the future of newspapers in our society.

Here's what they have to say about themselves: was launched in 2009 by a small group of newspaper executives to support a constructive exchange of information and ideas about the future of newspapers. While we acknowledge the challenges facing the newspaper industry in today’s rapidly changing media world, we reject the notion that newspapers—and the valuable content that newspaper journalists provide—have no future.

BRAVO! And good luck!

Monday, January 19, 2009

Words of Wisdom from the Oracle of Omaha

"It takes 20 years to build a reputation and five minutes to lose it." - Warren Buffett

No matter what your industry, crisis preparedness and a plan for a disciplined response is a necessity. How your organization behaves and communicates during a crisis can be crucial to your future. And it’s not enough to simply anticipate a crisis. You must contend with the actual issue or problem, and – in a world where news and internet rumors can reach around the globe in seconds – the fallout if the situation is not addressed swiftly and effectively.

Do you have an updated crisis communications plan for your company?

Saturday, January 10, 2009


Forgive me for a moment while I vent about one of the silliest things in the Public Relations industry.

Isn't it time to stop the silly feud between Jack O'Dwyer and the Public Relations Society of America?

It's time for BOTH parties to call a truce.

PRSA (you first, because you won the coin toss): Lift the boycott of O'Dwyer publications. Answer Jack's very reasonable questions. And open up a bit (don't we in the PR business preach openness and transparency?).

Jack: It's time to resume the use of the capital A on your keyboard (just press the "shift" key with your right pinky, and then hit the "a" key with your left pinky). Oh, and in the day and age of the Internet, the printed directory is a dinosaur that costs too much and is out of date before it is published.

Unilateral action by either party is encouraged.

Friday, January 2, 2009

Reports of the Demise of Conventional Marketing Have Been Greatly Exaggerated

Happy New Year!

So I read the other day that some folks are actually saying that the meteoric rise of social media tools has rendered conventional marketing irrelevant.

You gotta be kidding me.

I am a BIG proponent of incorporating social media into almost everyone's marketing mix. And yes, for some products, services or brands, social media should be a cornerstone of their marketing effort.

And there is no question in my mind that social media's importance, its use and its prevalence will increase geometrically as time goes on.

But ask yourself this: Can you really afford to put all of your eggs into the social media basket when (pause for effect here), THE VAST MAJORITY OF CONSUMERS ARE NOT USING ANY TYPE OF SOCIAL MEDIA.

Every now and again it's best to stop and take a reality check.