Reports of the Demise of Conventional Marketing Have Been Greatly Exaggerated

Happy New Year!

So I read the other day that some folks are actually saying that the meteoric rise of social media tools has rendered conventional marketing irrelevant.

You gotta be kidding me.

I am a BIG proponent of incorporating social media into almost everyone's marketing mix. And yes, for some products, services or brands, social media should be a cornerstone of their marketing effort.

And there is no question in my mind that social media's importance, its use and its prevalence will increase geometrically as time goes on.

But ask yourself this: Can you really afford to put all of your eggs into the social media basket when (pause for effect here), THE VAST MAJORITY OF CONSUMERS ARE NOT USING ANY TYPE OF SOCIAL MEDIA.

Every now and again it's best to stop and take a reality check.