Saturday, January 10, 2009


Forgive me for a moment while I vent about one of the silliest things in the Public Relations industry.

Isn't it time to stop the silly feud between Jack O'Dwyer and the Public Relations Society of America?

It's time for BOTH parties to call a truce.

PRSA (you first, because you won the coin toss): Lift the boycott of O'Dwyer publications. Answer Jack's very reasonable questions. And open up a bit (don't we in the PR business preach openness and transparency?).

Jack: It's time to resume the use of the capital A on your keyboard (just press the "shift" key with your right pinky, and then hit the "a" key with your left pinky). Oh, and in the day and age of the Internet, the printed directory is a dinosaur that costs too much and is out of date before it is published.

Unilateral action by either party is encouraged.

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