"It takes 20 years to build a reputation and five minutes to lose it." - Warren Buffett
No matter what your industry, crisis preparedness and a plan for a disciplined response is a necessity. How your organization behaves and communicates during a crisis can be crucial to your future. And it’s not enough to simply anticipate a crisis. You must contend with the actual issue or problem, and – in a world where news and internet rumors can reach around the globe in seconds – the fallout if the situation is not addressed swiftly and effectively.
Do you have an updated crisis communications plan for your company?