I just stumbled upon this interesting article from Daniel Lyons at Forbes. It's worth a read, especially if you are over 40 and somewhat stressed about either pulling the trigger on creating a Facebook page (that would be me, by the way), or wondering if your friends and business colleagues will see your existing page and somehow think less of you.
Buried within this somewhat whimsical and well-written piece are three facts that have just convinced me that I need to set up a Facebook page. They are:
- Facebook adds 200,000 new members every day.
- The site is one of the most popular destinations on the Web, with 54 billion page views per month.
- In May Facebook opened its site up to outside software developers, and now there are 3,000 additional applications created just for the site.
What does it all mean? Well, as Arlo Guthrie put it in "Alice's Restaurant:" (Again showing my age. And by the way, complain to Arlo about the non-politically correct language if you feel the need):
You know, if one person, just one person does it they may think he's really sick and they won't take him. And if two people, two people do it, in harmony, they may think they're both faggots and they won't take either of them. And three people do it, three, can you imagine, three people walking in singin' a bar of Alice's Restaurant and walking out. They may think it's an organization. And can you, can you imagine fifty people a day, I said fifty people a day walking in singin' a bar of Alice's Restaurant and walking out. And friends they may thinks it's a movement.
It seems to me that we have a movement on our hands. And I'm joining it.
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I definitely agree that PR professionals need to jump on the social networking craze.
Facebook is a FREE way to aggregate audiences and get them talking about your client’s brand.
With fairly minimal effort, you may be able to attract brand enthusiasts to a social networking group over a short period of time.
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