Here's an early Christmas (or a late Hanukkah) present for those of you out there who hire agencies.
Ryan Greives writes a quick primer on what it takes to be a good client (click here) for a PR firm. Almost all of this is certainly applicable to ad agencies, design firms, and interactive shops as well.
If you hire any type of marketing communications firm, this Top 10 list is required reading. By following these simple suggestions, you will get your firm to work harder and to always do their absolute best for you.
If I might add an additional point: Know that all we want is to make you look good. We are not out to take your job (we are on the "agency side" because that's what we love to do). And we are not out to grab the glory. No, our "glory" comes from having a satisfied and appreciative client who pays our bills in a timely manner. Making you look like a superstar to your CEO, your Board, or whomever signs your paycheck is the best possible outcome for us.
Hope you have a very happy holiday season, and my best wishes for a very successful and rewarding 2010!