PRSA

Note to Jack O'Dwyer:

Jack, you make many very valid and insightful points regarding management of PRSA, and how they serve (or don't serve, as the case may be) the rank-and-file of the PR industry. That said, your refusal to use the "A" in PRSA comes across as a hissy-fit from an obstinate old man. Give it up.

But, please, Jack, don't give up on your quest to have PRSA better serve its members, to adopt more open policies, to employ PR professionals to do "PR for PR," and to implement sound and accepted fiscal and accounting policies.