Need more proof that PR is the communication vehicle that will drive brands and move consumers in the 21st century? Sir Martin Sorrell, CEO of WPP Group, one of the largest ad agency groups in the world, had to go before analysts last week and report on his firm's sluggish earnings. The bright spot? WPP's Public Relations and Public Affairs groups, which bucked the trend and reported strong growth. Seems even Sir Martin himself can read the authoritative, credible PR writing on the wall (and on the blog, and on Facebook, and yes, even in traditional media).
These days, just about everyone who speaks authoritatively about marketing communications sings the praises of PR over advertising.
Thanks to my friends at O'Dwyer's for bringing this story to light, and for reporting it so well in their blog.
And welcome aboard the PR bandwagon Sir Marty!