Thursday, March 20, 2008

British Guy Sees the Future of Advertising -- And It's PR!

Ben Hourahine, "Futures Editor" at the mega Leo Burnett ad agency in London put together this snappy presentation where he predicts the "advertising trends of tomorrow."

Call me crazy, but so many of these are things that we lowly PR folk -- you know, those of us who don't have silly, self-important titles like "Futures Editor," and who can make our points without the services of the black turtle neck brigade flashing bizarre pull-out quotes all over the screen -- have been saying for years. Things like "creating swells," which PR has done for decades (albeit without the snappy name), building "community connections," using social media to drive acceptance, and brands taking on a "guardian role."

So, thank you, Ben, for looking into your crystal ball and letting us know that in the future, advertising will be playing catch-up to PR. Perhaps if we PR folk had just said it with multiple camera cuts and that cool British accent.....

1 comment:

Anonymous said...

John, knock that chip off your shoulder! Celebrate, man, things are going your way. Buy a black turtleneck (or do 'em one better and make it a red one). Ain't nothing more IN than a Soprano Jersey accent. That Brit thing is so yesterday...and SO pretentious.