Tuesday, March 18, 2008

Discovery Channel's New 'Time Warp' Show Makes the Invisible Visible

There is a cool new show on The Discovery Channel, called "Time Warp." The basis of this show is to use ultra high-speed video cameras to "slow down" reality, and let our eyes finally see incredible sequences and events that happen in nanoseconds. Check it out here.

We at R&J Public Relations take special pride in this show, because the cameras used to capture and show us these amazing images are manufactured by our client, Vision Research. Vision Research is the world's benchmark for high-speed digital video cameras. The company designs and manufactures high-speed digital imaging systems used in defense, automotive, engineering, scientific and medical research, industrial and commercial, sports and entertainment, and digital broadcast and cinematography.

It was a Vision Research Phantom V-10 camera, operated by production company Inertia Unlimited for FOX Sports, that captured amazing footage of David Tyree's incredible against-the-helmet catch in Super Bowl XLII.


Anonymous said...

I'm extremely interested to see this show, but I almost didn't know about it. I watch a lot of TV, but not Discovery since it has so little actual "discovery" any more. I watch mostly prime-time network, PBS, History, Food, Travel, Sci Fi, and Comedy channels, and I never saw an ad for it. If it wasn't for me obsessively checking the listings on Zap2It.com, seeing something ambiguously called "Time Warp" with no description (Star Trek? Astrophysics? Jules Verne? Rocky Horror Picture Show? Meatloaf? History? Futurism?), having to make absolutely sure it wasn't something I might regret missing, and being able to Google it, I still wouldn't know about it. And if I didn't know about it, you can bet most people still don't.

I think good Nielsen ratings are difficult to achieve without sufficient TV and web advertising, without an informative title ("New Slo-Mo Discoveries" would have sold me instantly), without a broadcaster website show page (Discovery.com has none), without descriptive text propagated to the listings services (Zap2It has none), and without official sources (such as an official show website, an IMDB.com entry, or a Wikipedia.org entry) indexed by the major search engines (Google returns no such hits). Good luck -- I hope the show continues to air so I can continue to watch.

Anonymous said...

I would like to see a show that shows how new technology softball bats work. I would like to see the difference between a double wall bat, a new composit bat, and an old composit bat that is ready to break; these are supposed to be the hottest bats, batst hat can hit a ball the furthest. You could also see the differences in different core and compression balls. There are thousands of teams that play softball across the country and use and talk about how these bats work. Would be cool to see exactly how they work using the cameras that the show has.