And the Gold Medal Goes to...

Well, maybe our client Vision Research won't be on the medal stand in Vancouver, but their technology will be helping American Olympians and the American viewing public to better understand just what goes into a winning performance.

NBC, which is covering the Olympics, has enlisted the Vision Research ultra-high-speed Phantom camera to "slow down" the action of Olympic athletes, giving them and their coaches information that can lead to a winning edge.

At the same time, the television viewing public gets to see amazing details and things that give a far greater appreciation to the physics of sport.

Check out this report (click here) from Lester Holt on the TODAY Show, breaking down how US Olympian Julie Chu generates so much velocity to her slap shot.

Vision Research cameras serve a wealth of important functions, slowing down even the fastest motion to allow the analysis of motion that is far too fast for the human eye, and even beyond the capabilities of traditional film and video cameras.

I don't know about you, but I think this stuff is REALLY cool! For a gallery of ultra-high-speed video shot with Vision Research cameras, click here.

When "10 Times as Slow" is BETTER!

Here's a very interesting article about what the NFL is doing to promote itself.

The cameras used to produce the striking images in this campaign are made in the USA by Vision Research -- one of my clients. The cameras have been used in the past two Super Bowls by the CBS (Giants win over New England) and the FOX (Steelers last year) production crews -- with amazing success. The ultra slo-mo of the Giants' David Tyree catch replay was called "the most replayed highlight of the year" by ESPN. And if you remember last year, two different scoring plays were ruled on by slo-mo from Vision Research Phantom HD cameras.

The military routinely uses a series of Vision Research cameras, sometimes shooting 1.4 MILLION FRAMES PER SECOND to record and analyze weapons systems.

To see some astounding non-sports footage, go to www.visionresearch.com, and click on GALLERY at the top.

Amazing Game!

If you watched the Super Bowl (who doesn't?), you were treated to one of the best post-season games EVER. This game had everything -- including a touchdown that was OVERTURNED because of the watchful eye of an ultra-high-speed digital camera, that just happens to be manufactured by Vision Research of Wayne, New Jersey. (Disclosure: Vision Research is a client of my firm.)

NBC utilized three of Vision Research's ultra high speed Phantom digital cameras to capture the game -- and to provide definitive footage for several reviewable calls throughout the night.

I love this kind of technology, and I love being involved with brands that truly stand out and set the pace in their respective fields.

Congratulations to the Steelers AND to Vision Research!

Discovery Channel's New 'Time Warp' Show Makes the Invisible Visible

There is a cool new show on The Discovery Channel, called "Time Warp." The basis of this show is to use ultra high-speed video cameras to "slow down" reality, and let our eyes finally see incredible sequences and events that happen in nanoseconds. Check it out here.

We at R&J Public Relations take special pride in this show, because the cameras used to capture and show us these amazing images are manufactured by our client, Vision Research. Vision Research is the world's benchmark for high-speed digital video cameras. The company designs and manufactures high-speed digital imaging systems used in defense, automotive, engineering, scientific and medical research, industrial and commercial, sports and entertainment, and digital broadcast and cinematography.

It was a Vision Research Phantom V-10 camera, operated by production company Inertia Unlimited for FOX Sports, that captured amazing footage of David Tyree's incredible against-the-helmet catch in Super Bowl XLII.