Here's hoping your Christmas is a very blessed and wonderful one, filled with all of the truly good and important things in life -- and perhaps a little "razzelberry dressing" and more than one "woofle jelly cake."
Here's a little something from me, courtesy of the first, and still the best, animated Christmas special EVER produced for television. (Music by Julie Styne, and lyrics by Bob Merrill, by the way!)
Merry Christmas, and best wishes for a happy, healthy and prosperous 2010!
Thursday, December 24, 2009
Tuesday, December 22, 2009
How to Be a Good Client
Here's an early Christmas (or a late Hanukkah) present for those of you out there who hire agencies.
Ryan Greives writes a quick primer on what it takes to be a good client (click here) for a PR firm. Almost all of this is certainly applicable to ad agencies, design firms, and interactive shops as well.
If you hire any type of marketing communications firm, this Top 10 list is required reading. By following these simple suggestions, you will get your firm to work harder and to always do their absolute best for you.
If I might add an additional point: Know that all we want is to make you look good. We are not out to take your job (we are on the "agency side" because that's what we love to do). And we are not out to grab the glory. No, our "glory" comes from having a satisfied and appreciative client who pays our bills in a timely manner. Making you look like a superstar to your CEO, your Board, or whomever signs your paycheck is the best possible outcome for us.
Hope you have a very happy holiday season, and my best wishes for a very successful and rewarding 2010!
Ryan Greives writes a quick primer on what it takes to be a good client (click here) for a PR firm. Almost all of this is certainly applicable to ad agencies, design firms, and interactive shops as well.
If you hire any type of marketing communications firm, this Top 10 list is required reading. By following these simple suggestions, you will get your firm to work harder and to always do their absolute best for you.
If I might add an additional point: Know that all we want is to make you look good. We are not out to take your job (we are on the "agency side" because that's what we love to do). And we are not out to grab the glory. No, our "glory" comes from having a satisfied and appreciative client who pays our bills in a timely manner. Making you look like a superstar to your CEO, your Board, or whomever signs your paycheck is the best possible outcome for us.
Hope you have a very happy holiday season, and my best wishes for a very successful and rewarding 2010!
Wednesday, December 9, 2009
And the Gold Medal Goes to...
Well, maybe our client Vision Research won't be on the medal stand in Vancouver, but their technology will be helping American Olympians and the American viewing public to better understand just what goes into a winning performance.
NBC, which is covering the Olympics, has enlisted the Vision Research ultra-high-speed Phantom camera to "slow down" the action of Olympic athletes, giving them and their coaches information that can lead to a winning edge.
At the same time, the television viewing public gets to see amazing details and things that give a far greater appreciation to the physics of sport.
Check out this report (click here) from Lester Holt on the TODAY Show, breaking down how US Olympian Julie Chu generates so much velocity to her slap shot.
Vision Research cameras serve a wealth of important functions, slowing down even the fastest motion to allow the analysis of motion that is far too fast for the human eye, and even beyond the capabilities of traditional film and video cameras.
I don't know about you, but I think this stuff is REALLY cool! For a gallery of ultra-high-speed video shot with Vision Research cameras, click here.
NBC, which is covering the Olympics, has enlisted the Vision Research ultra-high-speed Phantom camera to "slow down" the action of Olympic athletes, giving them and their coaches information that can lead to a winning edge.
At the same time, the television viewing public gets to see amazing details and things that give a far greater appreciation to the physics of sport.
Check out this report (click here) from Lester Holt on the TODAY Show, breaking down how US Olympian Julie Chu generates so much velocity to her slap shot.
Vision Research cameras serve a wealth of important functions, slowing down even the fastest motion to allow the analysis of motion that is far too fast for the human eye, and even beyond the capabilities of traditional film and video cameras.
I don't know about you, but I think this stuff is REALLY cool! For a gallery of ultra-high-speed video shot with Vision Research cameras, click here.
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