In the world of hospitals, it is well documented that superior patient satisfaction leads to higher quality scores, a better market position, and greater revenues.
Much of the same research also tells us that the single biggest driver of patient satisfaction is employee engagement.
Despite all of this compelling research, far too many many hospitals continue to believe that patient satisfaction can be influenced by consumer advertising -- billboards, newspaper ads, radio, etc.
So here's a story -- one that I swear is 100% true.
It starts with the unfortunate fact that my wife is currently undergoing treatment for leukemia at Memorial Sloan-Kettering Cancer Center in Manhattan. We've entrusted her care here since the beginning of October, and we've found the people who work here, from top to bottom, are beyond compare.
So here's the story: About 2 months ago, I was at Sloan with Lyn. I went to get a cup of coffee, but the coffee machine was being serviced by two people -- one training the other. As I approached, I overheard the trainer emphatically saying to the trainee, "The way we do things here at Sloan is simple. Everyone you deal with -- everyone -- is to be treated like they are a member of YOUR family."
I think that speaks volumes about this place.
I have now blogged that story twice, and told just about anyone who would listen -- no doubt many are telling their friends as well. Oh, and the hospital didn't need to spend $10,000 on a billboard to get that kind of good will, did it?
What does YOUR hospital do to foster a similar culture among its employees?